Village Engineering provide a variety of engineering services incuding building energy ratings, biomass fuel supply and feed systems, copper and metal recycling and forklift bins & waste containers.
We wish Norman every success in the future.
Eoin
Archive for January, 2010
Web Design Kilkenny – Village Engineering – New Website Launched
Saturday, January 23rd, 2010Web Design Kilkenny – Happy Baby Photography – New Website Launched
Saturday, January 23rd, 2010Happy Baby Photography are photographers who specialise in baby photos, child photography and kids and family photos throughout Carlow, Dublin, Kildare, Kilkenny, Laois, Wexford and Wicklow.
We wish Emma every success in the future.
Eoin
Google Search Results
Friday, January 15th, 2010A number of our clients have told us that they are receiving calls from a company using a UK telephone number who are offering to get their website to the #1 position on Google or on the 1st page of Google results.
The above is in return for a monthy fee which seems to vary between £150 and £250.
In fact this company called us here at Istech.
They are offering their service regardless of the content of your website or the primary key-phrases/keywords that you use.
When we told them that we weren’t interested in their service as we are already on the #1 page of Google results a number of times and we do our own SEO work they responded by saying they could get us on the 1st page of Google UK results. At no stage did they enquire what we would like to be ranked #1 on Google for!
We find it difficult to believe that this is a reputable company and you should be aware that Google penalises companies and their clients who engage in what they describe as unethical optimisation services.
Our best advice is that you do not engage this company in any form and you contact your local web design company if you require optimisation services.
Eoin
Web Design Kilkenny – Piranha Bike Products – New Website Launched
Friday, January 15th, 2010Piranha Bike Products is a company with a passion for sport, the objective of the company is not only to match other products in the market place but to beat them on both quality and price.
Piranha Bike Care is their first range of products and they have used some of the best chemists in the world to develop this product and the results are amazing. The product not only cleans but leaves an amazing shine on the bike, the oils are designed to be light but stay on the chain in damp conditions.
Piranha Bike founder Alan Carey has competed in two Olympic games and three world championships.
We wish Alan every success with this new venture.
Eoin
Call to Action Concepts for Small Businesses – Kilkenny Website Design
Monday, January 11th, 2010Intended Audience: Small Business Owners/webmasters and anyone new to the world of web design and search engine optimization (SEO) particularly those working with small businesses, organizations and sole traders.
Abstract: A look at the area call to action concepts targeted towards small businesses, organizations and sole traders.
A call to action is an advertising and marketing concept. It is a request or direction to do something, usually it’s the next step that a website visitor could take toward the purchase of a product or service or make contact.
It is important that websites include a call to action not just on the home page but other pages such as the contact page. Examples of calls to actions are:
• Request a free quote today
• Sign-up for our e-newsletter
• Buy now for €19.99
Typically such calls to action are displayed as high visibility graphic images in order to catch the visitor’s attention. If your website doesn’t have some calls to action then it’s likely that its effectiveness has been greatly diminished. The majority of visitors to your website are likely to be interested in your company’s product and services and you may have missed a potential conversion opportunity by not presenting them with a clear and highly visible call to action.
Objectives that you have established for your website may include selling your products or services, document downloads, newsletter registration etc. When the visitors reach a point where they have decided your website has something that interests them you need to have the facilities to convert this interest into a possible sale, call back request etc. This is the function of a call to action, a clear step to tell visitors what you want them to do.
Every visit to your website should be considered a valuable commodity and without call to actions you may be missing precious conversion opportunities. As a first step you should compile a list of the most popular pages on your website, from a website statistics package such as Google Analytics, and plan a strategy of adding calls to action on these pages.
The following points should be considered when adding calls to action to your website.
• Distinctive: The call to action should relate to what the visitor might be looking for i.e. a call to action on a contact might feature an enquiry form entitled get in touch.
• Page Location: Calls to action should be placed towards the top of a web page, do not expect a visitor to scroll down to view your call to action. Research states that 60% to 80% of website visitors will not scroll down a web page.
• Page Availability: You should consider placing your most important call to action on as many pages as possible. It is rarely enough to place a call to action on only one web page. The number of calls to action that a web page may contain is open to some debate and will vary from business to business and some experimentation is likely to be required.
• Colour Scheme: A consistent colour scheme should be developed for call to action graphics so they can be easily distinguished by visitors.
• Language: Brief and specific language can help visitors to take action.
• Dimension: The dimensions of call to actions should be a large as possible within the constraints of your website design.
Implementing calls to action will help convert website visitors to customers.
Eoin